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When:   March 4, 2008 6:30pm-9:00pm
Where:   SheSource/Fenton Communications, 260 Fifth Avenue, 5th Floor
Price:   $75 for SOM alumni, $85 for all others
Type:   Lecture

The Op-Ed pages of major newspapers are read by diplomats, businesspeople, scholars and those in the highest levels of government. They can sway public opinion and change the world. A single op-ed can make you part of national debate. And it's the one section of the newspaper dedicated to outside contributors, with divergent points of view -- including those without publishing experience. This introductory seminar is designed to help you identify the ideas and causes that you care about, and will show you how to write about them to make a difference. You'll learn how to generate winning ideas, how to craft a powerful argument, how to use new hooks, how to address or pre-empt your potential critics, how to pitch an idea, and how to frame an issue to make your point and persuade your readers.

Food available from 6:30pm; workshop 7:00-9:00pm. Attendance limited to 20 participants.
The seminar is part of the Op-Ed Project (featured in the New York Times), an initiative to promote diversity on the op-ed pages and beyond.  Catherine Orenstein has contributed to the op-ed pages of the New York Times, Washington Post and Miami Herald. Her opinion pieces on women, power, popular culture and human rights have run on the Knight-Ridder newswire and appear in anthologies. She has lectured at Harvard, Penn and Columbia Universities, and appeared on ABC Word News, Good Morning America, MSNBC, CNN, and NPR's All Things Considered.
Organized by Christine Bader SOM00, who took the full-day version of the seminar last year and enjoyed it so much that shes organizing it for her fellow SOM alumni.

Additional Info/Contact:
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